Vision. Yet despite his extraordinary success, he cared little of his own personal wealth and had only a modest estate at the time of his death. A.P. Giannini was a titan of American commerce who was always about providing opportunity to ordinary people.
That vision still lives today.
Courage. A.P. is focused on one thing: helping residents rebuild. Within days, on a city dock near North Beach, he creates a makeshift desk of a wooden plank straddling two barrels, and reopens for business. A.P. extends credit to anyone in need, with only a handshake as collateral. With this simple act, based on openness and trust, the reconstruction of San Francisco begins and a remarkable American story is born.
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