Transamerica Annuities Website
Transamerica Annuities Website, Designed by Katherine Hanke and developed by the Transamerica web team.
Programs: Adobe Indesign, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
Objective: Design and deliver a competitive, innovative and user friendly company website. The Design must be clean, corporate and informative. Create a mega menu for fast navigation which allows the viewer to access pertinent information one click away. Deliver clean, functional product pages and performance data.
Target audience: Public and Financial Advisors
Outcome: This site received recognition in the industry for its resourceful navigation menu, and Modern design.
"Transamericaannuities.com offers a resourceful navigation menu that directs users to specific product offerings, thought leadership materials and performance data as well as offering a sleek and modern public homepage design."
- Corporate Insite
Corporate Insite Award: Transamericaannuities.com has been recognized by Corporate Insight for Excellent Online Experience. Transamerica took home 3 Medals in 2011 and in 2012, making this three years in a row of taking home the Gold.
Recongized for:
Public Homepage and Navigation
• Resourceful navigation menu
• Thought leadership and performance data
• Modern public homepage design
Public Education Resources
• Well-rounded annuity-focused education resources
Public Product Info Offerings
• Highly detailed and well-structured product pages
Client Statements
• High level of contract detail and fee transparency
Corporate Insight provides competitive intelligence and user experience research to the nation’s leading financial institutions. For over 20 years, the firm has tracked technological developments in the financial services industry, identifying best practices in online banking and investing, online insurance, mobile finance, active trading platforms, social media and other emerging areas. There are no assumptions in Corporate Insight’s work – we use live accounts at all of the firms we research, providing our clients with unparalleled, unbiased intelligence on the competition.
