DCI 50th Anniversary
Duke Cancer Institute 50th Anniversary
Designed and Created by Katherine Hanke
Programs: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe After Effects
Objective: The Duke Cancer Institute’s (DCI) mission is to discover, develop and deliver the future of cancer care now. The institute’s vision is to capitalize on our critical mass of talent, game-changing science, and integrated patient care to change the rules on cancer. DCI’s priorities include growing patient volumes and enhancing the reputation of the organization. Within the Triangle, Wake County is one of the fastest growing counties, which makes it highly coveted by area health systems looking to grow their market share. Faced with increasing competition, DCI is looking to increase its visibility in the local market. 2022 is the 50th anniversary of the Duke Cancer Institute, presenting an opportunity to celebrate with team members, patients, and loved ones. The goal of this campaign is to generate brand awareness in the local market by capitalizing on the 50th anniversary of Duke’s leadership in cancer research and care. This campaign will serve as the kickoff to a year-long celebration that will include both internal and external communications. Assets will include magazine ads, internal and external signage, yard signage, elevator and bus wraps and two 15 sec commercials to be aired on Youtube and local stations.
Target audience: Public
