Duke Health Morale Campaign

• Print

Duke Health Morale “Because of You” Campaign
Design, Messaging, and Development by Katherine Hanke

Programs: Adobe Illustrator, Adobe Indesign

Objective: Develop a initiative to boost morale and create shared purpose and connection between staff who are feeling burned out at work. This campaign will seek to revive staff with shared purpose and connection in their work, support emotional exhaustion and fatigue, and acknowledge that they’re experiencing a difficult time. The campaign should not seek to promote toxic positivity. It should be a genuine and authentic, and serve to show staff that the extraordinary continues to happen every day at Duke, and that there is hope.

The campaign should also seek to promote recognition of staff for what they’re doing every day at work. “Because of you, we’re holding our community together. Because of you, we’re saving our neighbors. Because of you, we’re going to win the fight against COVID-19.”

Target audience: Duke Health Staff